Podcasts

In 2022, Dove brought the iconic Real Beauty campaign to gaming. Where Real Virtual Beauty effectively resonated with the cultural worldview of women in the gaming community. It did so by addressing: By doing so, Dove effectively amplified Real Beauty’s overall mission of boosting self-esteem and confidence for all women. Check out the third learning […]

In 2023, REV/XP executed a gaming campaign in the fighting game community (FGC) for American fast casual restaurant Chipotle. The campaign tapped into channels within and beyond gameplay, including: Most importantly, all of those touchpoints resonated with unique FCG-inspired gaming culture. Check out the second learning module on how the culture of video games shapes

Nike’s Air Force 1 sneakers tapped into emerging hip-hop culture over 30 years ago. Today, it is an iconic fashion symbol and one of the best selling shoes of all time. Tapping into gaming culture requires a different strategy, however. Check out the first learning module on video game culture and its potential to inspire

Warner Bros. and Legendary Pictures tapped gaming specialist The Gang for activation of the film “Godzilla x Kong: The New Empire.” The activation, dubbed “Godzilla x Kong Obby,” is an immersive trailer hosted on Roblox. In it, players who a 2D for the movie are pulled into a virtual recreation of the film’s Hollow Earth

The worldwide gaming community is a much used, but often misunderstood, term. This is especially the case when it comes to tapping into gaming as a marketing and advertising destination. So, what is the gaming community? And how should brands and marketers think about inspiring action within it? Well, here’s another vocabulary explainer for those

A gaming marketing campaign is the coordinated set of marketing activities including: To inspire action from an audience, gaming campaigns must be relevant to how the audience experiences video games. Here’s another vocabulary explainer for these key concepts! Description: Highlights three key terms related to gaming marketing campaignsLearning objective: Shape your understanding of gaming marketing vocabularyRunning time: Approximately

Gaming marketing is an umbrella term for activities relevant to video game experiences. It also comes in two flavors – endemic and non-endemic. Endemic gaming marketing is about inspiring actions relevant to digital gameplay. Non-endemic is for actions unrelated to gaming. Here’s another vocabulary explainer for these key concepts! Description: Highlights three key terms related to

A video game is rooted in its virtual world. However, it is also experienced well beyond those boundaries. Likewise, gaming marketing is bigger than in-game activations. So, here’s a vocabulary explainer on the different types of game experiences Description: Highlights three key terms related to video gamesLearning objective: Shape your understanding of gaming marketing vocabularyRunning time: Approximately 3

A video game is defined by the experience of emotions, moments and sensations. That’s why video games are judged by the ability to incite positive feelings like fun and enjoyment. Meanwhile, other forms of technology are judged primarily by how well they help accomplish a task. To help marketers understand these concepts and more, here’s