What is a Video Game? Explainer #3

A video game is rooted in its virtual world.

However, it is also experienced well beyond those boundaries.

Likewise, gaming marketing is bigger than in-game activations.

So, here’s a vocabulary explainer on the different types of game experiences

Description: Highlights three key terms related to video games
Learning objective: Shape your understanding of gaming marketing vocabulary
Running time: Approximately 3 minutes
Level: Beginner
Pre-requisites: Gaming Marketing Made Simple – Full Course

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