A video game is rooted in its virtual world.
However, it is also experienced well beyond those boundaries.
Likewise, gaming marketing is bigger than in-game activations.
So, here’s a vocabulary explainer on the different types of game experiences
Description: Highlights three key terms related to video games
Learning objective: Shape your understanding of gaming marketing vocabulary
Running time: Approximately 3 minutes
Pre-requisites: Gaming Marketing Made Simple – Full Course