A video game is defined by the experience of emotions, moments and sensations.
That’s why video games are judged by the ability to incite positive feelings like fun and enjoyment. Meanwhile, other forms of technology are judged primarily by how well they help accomplish a task.
To help marketers understand these concepts and more, here’s another vocabulary explainer!
Description: Highlights three key terms related to video games
Learning objective: Shape your understanding of gaming marketing vocabulary
Running time: Approximately 3 minutes
Level: Beginner
Pre-requisites: Gaming Marketing Made Simple – Full Course