What is a Video Game? An Explainer

Video games are NOT marketing channels. Nor are they digital toys people play with.

So, what are they?

And how should brands and marketers think about them when it comes to gaming campaigns?

Well, to clear the air, here’s vocabulary explainer!

Description: Highlights three key terms related to video games
Learning objective: Shape your understanding of gaming marketing vocabulary
Running time: Approximately 3 minutes
Level: Beginner
Pre-requisites: Gaming Marketing Made Simple – Full Course