Lower Funnel Gaming Marketing

Hilton Hotels recently launched what it claims is the first rewards program in Roblox.

Their Roblox execution is proof that brands can indeed tie sales and conversion to gaming – instead of focusing solely on upper funnel metrics like engagement and attention.

To demonstrate this isn’t limited to in-game activations, let’s explore gaming marketing use cases that also drive lower funnel actions on channels beyond gameplay.

Description: How gaming campaigns drive lower funnel actions
Learning objective: Shape your understanding of the marketing funnel in gaming
Running time: Approximately 3 minutes
Level: Beginner
Pre-requisites: Gaming Marketing Made Simple – Full Course