What is a Gaming Campaign? Explainer #5

A gaming marketing campaign is the coordinated set of marketing activities including:

  • Intended audience action(s)
  • Relevance to a game experience
  • Media and channels

To inspire action from an audience, gaming campaigns must be relevant to how the audience experiences video games.

Here’s another vocabulary explainer for these key concepts!

Description: Highlights three key terms related to gaming marketing campaigns
Learning objective: Shape your understanding of gaming marketing vocabulary
Running time: Approximately 2 minutes
Level: Beginner
Pre-requisites: Gaming Marketing Made Simple – Full Course