The Marketer’s Guide to Gaming Culture – Part I

Nike’s Air Force 1 sneakers tapped into emerging hip-hop culture over 30 years ago. Today, it is an iconic fashion symbol and one of the best selling shoes of all time.

Tapping into gaming culture requires a different strategy, however.

Check out the first learning module on video game culture and its potential to inspire action from gaming audiences!

Description: Explain the foundations of gaming culture
Learning objective: Shape your understanding of video game culture
Running time: Approximately 8 minutes
Level: Intermediate
Pre-requisites: Gaming Marketing Made Simple – Full Course