Nike’s Air Force 1 sneakers tapped into emerging hip-hop culture over 30 years ago. Today, it is an iconic fashion symbol and one of the best selling shoes of all time.
Tapping into gaming culture requires a different strategy, however.
Check out the first learning module on video game culture and its potential to inspire action from gaming audiences!
Description: Explain the foundations of gaming culture
Learning objective: Shape your understanding of video game culture
Running time: Approximately 8 minutes
Level: Intermediate
Pre-requisites: Gaming Marketing Made Simple – Full Course