The Marketer’s Guide to Gaming Culture – Part II

In 2023, REV/XP executed a gaming campaign in the fighting game community (FGC) for American fast casual restaurant Chipotle.

The campaign tapped into channels within and beyond gameplay, including:

  • An in-game activation in Capcom’s Street Fighter 6 game title
  • A Twitch viewer rewards program
  • An onsite Evo activation

Most importantly, all of those touchpoints resonated with unique FCG-inspired gaming culture.

Check out the second learning module on how the culture of video games shapes marketing and advertising within the gaming community.

Description: Explain the foundations of gaming culture
Learning objective: Shape your understanding of video game culture
Running time: Approximately 8 minutes
Level: Intermediate
Pre-requisites: Gaming Marketing Made Simple – Full Course