The Marketer’s Guide to Gaming Culture – Part III

In 2022, Dove brought the iconic Real Beauty campaign to gaming. Where Real Virtual Beauty effectively resonated with the cultural worldview of women in the gaming community. It did so by addressing:

  • Biased representation of women in video games
  • A deficit of relatable video game characters
  • Unrealistic beauty standards in virtual worlds

By doing so, Dove effectively amplified Real Beauty’s overall mission of boosting self-esteem and confidence for all women.

Check out the third learning module on how the culture of video games shapes marketing and advertising within the gaming community.

Description: Explain the importance of cultural worldviews in gaming marketing
Learning objective: Shape your understanding of video game culture
Running time: Approximately 11 minutes
Level: Intermediate
Pre-requisites: Gaming Marketing Made Simple – Full Course