In 2022, Dove brought the iconic Real Beauty campaign to gaming. Where Real Virtual Beauty effectively resonated with the cultural worldview of women in the gaming community. It did so by addressing:
- Biased representation of women in video games
- A deficit of relatable video game characters
- Unrealistic beauty standards in virtual worlds
By doing so, Dove effectively amplified Real Beauty’s overall mission of boosting self-esteem and confidence for all women.
Check out the third learning module on how the culture of video games shapes marketing and advertising within the gaming community.
Description: Explain the importance of cultural worldviews in gaming marketing
Learning objective: Shape your understanding of video game culture
Running time: Approximately 11 minutes
Level: Intermediate
Pre-requisites: Gaming Marketing Made Simple – Full Course