Podcasts

Esports Marketing Explained

Description: Outlines the foundations of esports marketing, by covering several activations in the fighting game community (FGC) from restaurant brand Chipotle.Learning objective: Shape your knowledge of esports marketing’s core concepts and models.Running time: Approximately 8 minutesLevel: IntermediatePre-requisites: Gaming Marketing Made Simple – Full Course, Gaming Marketing Fundamentals – Full Course Subscribe to our YouTube channel for insights on the […]

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Chipotle x Tekken 8 – Use Case Byte

Description: This use case byte highlights key aspects of Chipotle’s partnership Bandai Namco’s Tekken 8 game title. The collaboration featured several activations targeting Tekken fans and players. The Tekken community’s reaction to Chipotle’s advertising presence is particularly instructive for all brands and marketers. Learning objective: Re-affirm your knowledge of gaming marketing’s core concepts and models.Running time: Approximately 3

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What are Esports? Explainer #12

ChatGPT describes esports as competitions which “are typically played by professional gamers and can involve individual players or teams.” In reality, there are many different forms of competitive gaming – most of which does not qualify as esports. So, to clear the air, here’s another vocabulary explainer! Description: Highlights three key terms related to esportsLearning objective: Shape

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Use Case Byte – L’Oreal’s Prada Candy

Description: This use case byte highlights key aspects of L’Oreal’s Prada Candy playable advertisement in Candy Crush Saga. The collaboration centered on a mini-game that encouraged players to request samples of Prada Candy.Learning objective: Re-affirm your knowledge of gaming marketing’s core concepts and models.Running time: Approximately 1 minuteLevel: BeginnerPre-requisites: Gaming Marketing Made Simple – Full Course Subscribe to our

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Gaming Marketing Fundamentals – Full Course

The Gaming Marketing Fundamentals course levels up your understanding of: Description: A complete overview of gaming culture and gaming strategy developmentLearning objective: Level up your understanding of effective gaming marketing practiceRunning time: Approximately 76 minutesLevel: IntermediatePre-requisites: Gaming Marketing Made Simple – Full Course Subscribe to our YouTube channel for insights on the latest gaming marketing trends!

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What is Gaming Strategy? Explainer #11

Gaming strategy development is a three step process consisting of: Vocabulary explainer #11 explores key terms associated with those topics. Check it out today to learn more! Description: Highlights three key terms and concepts related to gaming strategyLearning objective: Shape your understanding of gaming marketing vocabularyRunning time: Approximately 2 minutesLevel: IntermediatePre-requisites: Gaming Marketing Made Simple – Full Course Subscribe

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What is Gaming Strategy? Explainer #10

Gaming strategy development is a multi-step process. Vocabulary explainer #10 outlines the first two steps in that process: It also explains how intended actions are essential to determining a target gaming audience. Check it out today to learn more! Description: Highlights three key terms and concepts related to gaming strategyLearning objective: Shape your understanding of gaming marketing

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