Podcasts

Gaming Products Explained

There are three types of gaming products: To demonstrate how brands and marketers can tap into each category and inspire purchase action from gaming audiences. The Gaming Products Explained learning module covers use cases from Sanrio’s Hello Kitty, Swarovski, Under Armour, and more! Subscribe to our YouTube channel for insights on the latest gaming marketing

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Esports Marketing Explained

Description: Outlines the foundations of esports marketing, by covering several activations in the fighting game community (FGC) from restaurant brand Chipotle.Learning objective: Shape your knowledge of esports marketing’s core concepts and models.Running time: Approximately 8 minutesLevel: IntermediatePre-requisites: Gaming Marketing Made Simple – Full Course, Gaming Marketing Fundamentals – Full Course Subscribe to our YouTube channel for insights on the

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Chipotle x Tekken 8 – Use Case Byte

Description: This use case byte highlights key aspects of Chipotle’s partnership Bandai Namco’s Tekken 8 game title. The collaboration featured several activations targeting Tekken fans and players. The Tekken community’s reaction to Chipotle’s advertising presence is particularly instructive for all brands and marketers. Learning objective: Re-affirm your knowledge of gaming marketing’s core concepts and models.Running time: Approximately 3

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What are Esports? Explainer #12

ChatGPT describes esports as competitions which “are typically played by professional gamers and can involve individual players or teams.” In reality, there are many different forms of competitive gaming – most of which does not qualify as esports. So, to clear the air, here’s another vocabulary explainer! Description: Highlights three key terms related to esportsLearning objective: Shape

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Use Case Byte – L’Oreal’s Prada Candy

Description: This use case byte highlights key aspects of L’Oreal’s Prada Candy playable advertisement in Candy Crush Saga. The collaboration centered on a mini-game that encouraged players to request samples of Prada Candy.Learning objective: Re-affirm your knowledge of gaming marketing’s core concepts and models.Running time: Approximately 1 minuteLevel: BeginnerPre-requisites: Gaming Marketing Made Simple – Full Course Subscribe to our

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Gaming Marketing Fundamentals – Full Course

The Gaming Marketing Fundamentals course levels up your understanding of: Description: A complete overview of gaming culture and gaming strategy developmentLearning objective: Level up your understanding of effective gaming marketing practiceRunning time: Approximately 76 minutesLevel: IntermediatePre-requisites: Gaming Marketing Made Simple – Full Course Subscribe to our YouTube channel for insights on the latest gaming marketing trends!

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