Podcasts

What is a Gaming Campaign? Explainer #5

A gaming marketing campaign is the coordinated set of marketing activities including: To inspire action from an audience, gaming campaigns must be relevant to how the audience experiences video games. Here’s another vocabulary explainer for these key concepts! Description: Highlights three key terms related to gaming marketing campaignsLearning objective: Shape your understanding of gaming marketing vocabularyRunning time: Approximately

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What is Gaming Marketing? Explainer #4

Gaming marketing is an umbrella term for activities relevant to video game experiences. It also comes in two flavors – endemic and non-endemic. Endemic gaming marketing is about inspiring actions relevant to digital gameplay. Non-endemic is for actions unrelated to gaming. Here’s another vocabulary explainer for these key concepts! Description: Highlights three key terms related to

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What is a Video Game? Explainer #3

A video game is rooted in its virtual world. However, it is also experienced well beyond those boundaries. Likewise, gaming marketing is bigger than in-game activations. So, here’s a vocabulary explainer on the different types of game experiences Description: Highlights three key terms related to video gamesLearning objective: Shape your understanding of gaming marketing vocabularyRunning time: Approximately 3

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Gaming Marketing Use Case Byte | Novo Nordisk

Description: This use case byte highlights key aspects of Novo Nordisk’s gaming marketing campaign, “Away From Keyboard,” which encourages the global gaming community to pursue active and healthy lifestyle choices away from digital gameplay.Learning objective: Re-affirm your knowledge of gaming marketing’s core concepts and models.Running time: Approximately 2 minutesLevel: BeginnerPre-requisites: Gaming Marketing Made Simple – Full Course Subscribe to

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Gaming Marketing Use Case Byte | Heineken

Description: This use case byte highlights key aspects of Heineken’s first global gaming marketing campaign, “Not All Nights Out Are Out.”Learning objective: Re-affirm your knowledge of gaming marketing’s core concepts and models.Running time: Approximately 2 minutesLevel: BeginnerPre-requisites: Gaming Marketing Made Simple – Full Course Subscribe to our newsletter (FREE) for insights on the latest gaming marketing trends

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Gaming Marketing FAQs

Description: This learning module answers frequently asked questions which help you pursue the career and business opportunities gaming marketing has to offer. Such as, who is a gamer? What is gaming marketing? Plus, more.Learning objective: Shape your knowledge of gaming marketing’s core concepts and models.Running time: Approximately 15 minutesLevel: Beginner

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