Podcasts

Description: Outlines the foundations of esports marketing, by covering several activations in the fighting game community (FGC) from restaurant brand Chipotle.Learning objective: Shape your knowledge of esports marketing’s core concepts and models.Running time: Approximately 8 minutesLevel: IntermediatePre-requisites: Gaming Marketing Made Simple – Full Course, Gaming Marketing Fundamentals – Full Course Subscribe to our YouTube channel for insights on the […]

Description: This use case byte highlights key aspects of Chipotle’s partnership Bandai Namco’s Tekken 8 game title. The collaboration featured several activations targeting Tekken fans and players. The Tekken community’s reaction to Chipotle’s advertising presence is particularly instructive for all brands and marketers. Learning objective: Re-affirm your knowledge of gaming marketing’s core concepts and models.Running time: Approximately 3

The Gaming Marketing Institute (GMI) is an innovative initiative designed to help marketers across the world succeed. Our core belief is that gaming is the preeminent marketing and advertising medium of the 21st century. So, our mission is to help you capitalize on the tremendous business and career opportunities it has to offer. Here’s what

ChatGPT describes esports as competitions which “are typically played by professional gamers and can involve individual players or teams.” In reality, there are many different forms of competitive gaming – most of which does not qualify as esports. So, to clear the air, here’s another vocabulary explainer! Description: Highlights three key terms related to esportsLearning objective: Shape

Description: This use case byte highlights key aspects of L’Oreal’s Prada Candy playable advertisement in Candy Crush Saga. The collaboration centered on a mini-game that encouraged players to request samples of Prada Candy.Learning objective: Re-affirm your knowledge of gaming marketing’s core concepts and models.Running time: Approximately 1 minuteLevel: BeginnerPre-requisites: Gaming Marketing Made Simple – Full Course Subscribe to our

The Gaming Marketing Fundamentals course levels up your understanding of: Description: A complete overview of gaming culture and gaming strategy developmentLearning objective: Level up your understanding of effective gaming marketing practiceRunning time: Approximately 76 minutesLevel: IntermediatePre-requisites: Gaming Marketing Made Simple – Full Course Subscribe to our YouTube channel for insights on the latest gaming marketing trends!

Gaming strategy development is a three step process consisting of: Vocabulary explainer #11 explores key terms associated with those topics. Check it out today to learn more! Description: Highlights three key terms and concepts related to gaming strategyLearning objective: Shape your understanding of gaming marketing vocabularyRunning time: Approximately 2 minutesLevel: IntermediatePre-requisites: Gaming Marketing Made Simple – Full Course Subscribe

Gaming strategy development is a multi-step process. Vocabulary explainer #10 outlines the first two steps in that process: It also explains how intended actions are essential to determining a target gaming audience. Check it out today to learn more! Description: Highlights three key terms and concepts related to gaming strategyLearning objective: Shape your understanding of gaming marketing

Noted strategy expert Roger Martin, in his book “Playing to Win: How Strategy Really Works,” described strategy as a choice, not a planning document. Where the core of strategy is the answer to two questions – Where will you play? And, how will you win there? Along the same lines, an effective gaming marketing strategy