The Marketer’s Guide to Gaming Strategy – Part III

Part two of the marketer’s guide to gaming strategy explored gaming spaces to illustrate how to find and influence target audiences.

Part three outlines how to think about gaming strategy, as a whole.

Specifically, the module focuses on how the media and marketing mix is instrumental to effective gaming marketing.

It also reviews the key strategic elements of Kellogg’s award winning Minecraft campaign.

Description: The third part of the guide to gaming strategy for marketers
Learning objective: Shape your understanding of gaming strategy
Running time: Approximately 11 minutes
Level: Intermediate
Pre-requisites: The Marketer’s Guide to Gaming Strategy – Part II