The Marketer’s Guide to Gaming Strategy – Part II

Part one of the marketer’s guide to gaming strategy explored campaigns from Hilton Hotels and Hot Pockets.

Part two establishes the concept of gaming spaces to illustrate how to find and influence target audiences.

We also clarify the gaming lifestyle and how to build relevance to it.

It also reviews the key strategic elements of Amazon Prime Video’s gaming marketing campaign for the Fallout TV series.

Description: Second part of the guide to gaming strategy for marketers
Learning objective: Shape your understanding of gaming strategy
Running time: Approximately 13 minutes
Level: Intermediate
Pre-requisites: The Marketer’s Guide to Gaming Strategy – Part I