Use Case Byte – Mountain Dew

Description: This use case byte highlights key aspects of a Mountain Dew promotion around Square Enix’s Final Fantasy XIV Dawntrail. The collaboration centered on a rewards program which featured redeemable codes on specially marked Mountain Dew 20-ounce bottles.
Learning objective: Re-affirm your knowledge of gaming marketing’s core concepts and models.
Running time: Approximately 2 minutes
Level: Beginner
Pre-requisites: Gaming Marketing Made Simple – Full Course

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