Podcasts

Gaming media exists within a game’s playable experience. It also exists beyond virtual worlds on channels like digital and print. Where marketers can create gaming media or leverage existing forms to inspire action. So, what is the gaming media? And how should brands and marketers utilize it to reach gaming audiences? Well, here’s another vocabulary […]

Gaming lifestyle is a much used, but often misunderstood, term. This is especially the case when it comes to tapping into gaming as a marketing and advertising destination. So, what is the gaming lifestyle? And how should brands and marketers think about inspiring action within it? Well, here’s another vocabulary explainer for those questions and

Description: This use case byte highlights key aspects of a Mountain Dew promotion around Square Enix’s Final Fantasy XIV Dawntrail. The collaboration centered on a rewards program which featured redeemable codes on specially marked Mountain Dew 20-ounce bottles.Learning objective: Re-affirm your knowledge of gaming marketing’s core concepts and models.Running time: Approximately 2 minutesLevel: BeginnerPre-requisites: Gaming Marketing Made Simple –

Part one of the marketer’s guide to gaming strategy explored campaigns from Hilton Hotels and Hot Pockets. Part two establishes the concept of gaming spaces to illustrate how to find and influence target audiences. We also clarify the gaming lifestyle and how to build relevance to it. It also reviews the key strategic elements of

Even though most brands’ gaming campaigns focus on top-of-the-funnel actions. Gaming marketing is a strategic opportunity to inspire any type of intended action, regardless of where it falls in the marketing funnel. For example, Hilton Hotels and Hot Pockets both executed full funnel gaming campaigns. That’s why the first key to an effective gaming strategy

The Marketer’s Guide to Gaming Culture is a comprehensive 30-minute learning series. It is designed to shape your knowledge of the connection between effective gaming marketing and video game culture, including: Description: Comprehensive guide to gaming culture for marketersLearning objective: Shape your understanding of video game cultureRunning time: Approximately 30 minutesLevel: IntermediatePre-requisites: Gaming Marketing Made Simple – Full Course

In 2022, Dove brought the iconic Real Beauty campaign to gaming. Where Real Virtual Beauty effectively resonated with the cultural worldview of women in the gaming community. It did so by addressing: By doing so, Dove effectively amplified Real Beauty’s overall mission of boosting self-esteem and confidence for all women. Check out the third learning

In 2023, REV/XP executed a gaming campaign in the fighting game community (FGC) for American fast casual restaurant Chipotle. The campaign tapped into channels within and beyond gameplay, including: Most importantly, all of those touchpoints resonated with unique FCG-inspired gaming culture. Check out the second learning module on how the culture of video games shapes

Nike’s Air Force 1 sneakers tapped into emerging hip-hop culture over 30 years ago. Today, it is an iconic fashion symbol and one of the best selling shoes of all time. Tapping into gaming culture requires a different strategy, however. Check out the first learning module on video game culture and its potential to inspire

Warner Bros. and Legendary Pictures tapped gaming specialist The Gang for activation of the film “Godzilla x Kong: The New Empire.” The activation, dubbed “Godzilla x Kong Obby,” is an immersive trailer hosted on Roblox. In it, players who a 2D for the movie are pulled into a virtual recreation of the film’s Hollow Earth