Podcasts

Gaming strategy development is a three step process consisting of: Vocabulary explainer #11 explores key terms associated with those topics. Check it out today to learn more! Description: Highlights three key terms and concepts related to gaming strategyLearning objective: Shape your understanding of gaming marketing vocabularyRunning time: Approximately 2 minutesLevel: IntermediatePre-requisites: Gaming Marketing Made Simple – Full Course Subscribe […]

Gaming strategy development is a multi-step process. Vocabulary explainer #10 outlines the first two steps in that process: It also explains how intended actions are essential to determining a target gaming audience. Check it out today to learn more! Description: Highlights three key terms and concepts related to gaming strategyLearning objective: Shape your understanding of gaming marketing

Noted strategy expert Roger Martin, in his book “Playing to Win: How Strategy Really Works,” described strategy as a choice, not a planning document. Where the core of strategy is the answer to two questions – Where will you play? And, how will you win there? Along the same lines, an effective gaming marketing strategy

Gaming media exists within a game’s playable experience. It also exists beyond virtual worlds on channels like digital and print. Where marketers can create gaming media or leverage existing forms to inspire action. So, what is the gaming media? And how should brands and marketers utilize it to reach gaming audiences? Well, here’s another vocabulary

Gaming lifestyle is a much used, but often misunderstood, term. This is especially the case when it comes to tapping into gaming as a marketing and advertising destination. So, what is the gaming lifestyle? And how should brands and marketers think about inspiring action within it? Well, here’s another vocabulary explainer for those questions and

Description: This use case byte highlights key aspects of a Mountain Dew promotion around Square Enix’s Final Fantasy XIV Dawntrail. The collaboration centered on a rewards program which featured redeemable codes on specially marked Mountain Dew 20-ounce bottles.Learning objective: Re-affirm your knowledge of gaming marketing’s core concepts and models.Running time: Approximately 2 minutesLevel: BeginnerPre-requisites: Gaming Marketing Made Simple –

Part one of the marketer’s guide to gaming strategy explored campaigns from Hilton Hotels and Hot Pockets. Part two establishes the concept of gaming spaces to illustrate how to find and influence target audiences. We also clarify the gaming lifestyle and how to build relevance to it. It also reviews the key strategic elements of

Even though most brands’ gaming campaigns focus on top-of-the-funnel actions. Gaming marketing is a strategic opportunity to inspire any type of intended action, regardless of where it falls in the marketing funnel. For example, Hilton Hotels and Hot Pockets both executed full funnel gaming campaigns. That’s why the first key to an effective gaming strategy

The Marketer’s Guide to Gaming Culture is a comprehensive 30-minute learning series. It is designed to shape your knowledge of the connection between effective gaming marketing and video game culture, including: Description: Comprehensive guide to gaming culture for marketersLearning objective: Shape your understanding of video game cultureRunning time: Approximately 30 minutesLevel: IntermediatePre-requisites: Gaming Marketing Made Simple – Full Course