Podcasts

Video games are NOT marketing channels. Nor are they digital toys people play with. So, what are they? And how should brands and marketers think about them when it comes to gaming campaigns? Well, to clear the air, here’s vocabulary explainer! Description: Highlights three key terms related to video gamesLearning objective: Shape your understanding of gaming marketing […]

Description: This use case byte highlights key aspects of Novo Nordisk’s gaming marketing campaign, “Away From Keyboard,” which encourages the global gaming community to pursue active and healthy lifestyle choices away from digital gameplay.Learning objective: Re-affirm your knowledge of gaming marketing’s core concepts and models.Running time: Approximately 2 minutesLevel: BeginnerPre-requisites: Gaming Marketing Made Simple – Full Course Subscribe to

Description: This use case byte highlights key aspects of the “Doritos Silent” gaming marketing campaign.Learning objective: Re-affirm your knowledge of gaming marketing’s core concepts and models.Running time: Approximately 2 minutesLevel: BeginnerPre-requisites: Gaming Marketing Made Simple – Full Course Subscribe to our YouTube channel for insights on the latest gaming marketing trends!

Description: This use case byte highlights key aspects of Heineken’s first global gaming marketing campaign, “Not All Nights Out Are Out.”Learning objective: Re-affirm your knowledge of gaming marketing’s core concepts and models.Running time: Approximately 2 minutesLevel: BeginnerPre-requisites: Gaming Marketing Made Simple – Full Course Subscribe to our YouTube channel for insights on the latest gaming marketing trends!

Description: This learning module answers frequently asked questions which help you pursue the career and business opportunities gaming marketing has to offer. Such as, who is a gamer? What is gaming marketing? Plus, more.Learning objective: Shape your knowledge of gaming marketing’s core concepts and models.Running time: Approximately 15 minutesLevel: Beginner