Chipotle x Tekken 8 – Use Case Byte
Description: This use case byte highlights key aspects of Chipotle’s partnership Bandai Namco’s Tekken 8 game title. The collaboration featured several activations targeting Tekken fans and players. The Tekken community’s reaction to Chipotle’s advertising presence is particularly instructive for all brands and marketers. Learning objective: Re-affirm your knowledge of gaming marketing’s core concepts and models.Running time: Approximately 3 […]
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