Gaming influencer marketing is any form of advertising or promotion that taps into a recognizable person, real or virtual, within the worldwide gaming community.
Influence in gaming is more than just a factor of fandom. It requires some relevance to how audiences experience gaming behaviors.
In other words, all influencers play some (prominent) role in a game experience.
As a result, they are touch points for those experiences.
This three part learning module (see video below) explains the different type of gaming influencers.
The goal is to inform how influencers inspire action from gaming audiences by examining strategies from:
- Chipotle
- Honda
- Marvel Entertainment
- Nike
- Swarovski
The learning is also available in a three part written series – part one, part two and part three!