Noted strategy expert Roger Martin, in his book “Playing to Win: How Strategy Really Works,” described strategy as a choice, not a planning document.
Where the core of strategy is the answer to two questions – Where will you play? And, how will you win there?
Along the same lines, an effective gaming marketing strategy answers the same two queries.
Here’s another vocabulary explainer outlining those aspects, and more!
Description: Highlights three key terms related to gaming strategy
Learning objective: Shape your understanding of gaming marketing vocabulary
Running time: Approximately 2 minutes
Level: Intermediate
Pre-requisites: Gaming Marketing Made Simple – Full Course