Even though most brands’ gaming campaigns focus on top-of-the-funnel actions.
Gaming marketing is a strategic opportunity to inspire any type of intended action, regardless of where it falls in the marketing funnel.
For example, Hilton Hotels and Hot Pockets both executed full funnel gaming campaigns.
That’s why the first key to an effective gaming strategy is identifying a clearly stated intended action, or actions, in the marketing funnel.
That’s also why the first part of the marketer’s guide to gaming strategy explores the importance of the marketing funnel.
Check it out today to begin learning everything you need to know about developing effective gaming marketing strategies!
Description: First part of the guide to gaming strategy for marketers
Learning objective: Shape your understanding of gaming strategy
Running time: Approximately 12 minutes
Level: Intermediate
Pre-requisites: Gaming Marketing Made Simple – Full Course