Marketing is about communication.
Where changing one word in a sentence can impact how well a message inspires action.
However, marketers also use certain words to communicate with stakeholders and clients. That language is just as critical to effective communication.
The same holds when it comes to gaming marketing.
So, this learning module outlines over 50 vocabulary terms (chronological, not alphabetical order) core to effective gaming marketing practice – including use cases from brands like Nike, Kellogg’s, and Mastercard!
Most importantly, these definitions are core to developing and executing effective gaming strategies.