The Marketer’s Guide to Game Experiences – Part II

Table of Contents

Breakthrough gaming campaigns tap into more than video games. Instead, they resonate with the emotions, moments and systems integral to game experiences.

So, check out this learning module about Kairos Media’s hit campaign on behalf of global restaurant brand KFC, to explore:

  • Why game experiences aren’t limited to certain channels
  • How marketer’s should think about gaming campaign touchpoints
  • The importance of emotions in connecting with gaming audiences

Enjoy, and remember to stay posted for more GMI learning content here and across our social channels!

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