In 2023, Virtex Entertainment partnered with Riot Games to bring the biggest esports competition in the world, League of Legends Worlds Championship, also known as just Worlds, to its Virtex Stadium platform.
Virtex Stadium provides an immersive home for esports fans to experience the action together as if they were in a real-world arena.
This virtual channel for esports audience behaviors – normally fragmented across multiple channels like digital video, social media and live events – is a particularly relevant for sports marketers who are well-versed in sponsorship tactics and strategies within similar physical stadiums.
So, check out our latest learning brief to understand why Virtex Stadium, and many other Metaverse experiences, are, in fact, digital games.
