A gaming marketing campaign is the coordinated set of marketing activities including:
- Intended audience action(s)
- Relevance to a game experience
- Media and channels
To inspire action from an audience, gaming campaigns must be relevant to how the audience experiences video games.
Here’s another vocabulary explainer for these key concepts!
Description: Highlights three key terms related to gaming marketing campaigns
Learning objective: Shape your understanding of gaming marketing vocabulary
Running time: Approximately 2 minutes
Level: Beginner
Pre-requisites: Gaming Marketing Made Simple – Full Course