Hilton Hotels recently launched what it claims is the first rewards program in Roblox.
Their Roblox execution is proof that brands can indeed tie sales and conversion to gaming – instead of focusing solely on upper funnel metrics like engagement and attention.
To demonstrate this isn’t limited to in-game activations, let’s explore gaming marketing use cases that also drive lower funnel actions on channels beyond gameplay.
Description: How gaming campaigns drive lower funnel actions
Learning objective: Shape your understanding of the marketing funnel in gaming
Running time: Approximately 3 minutes
Level: Beginner
Pre-requisites: Gaming Marketing Made Simple – Full Course