Use Case Byte – L’Oreal’s Prada Candy

Description: This use case byte highlights key aspects of L’Oreal’s Prada Candy playable advertisement in Candy Crush Saga. The collaboration centered on a mini-game that encouraged players to request samples of Prada Candy.
Learning objective: Re-affirm your knowledge of gaming marketing’s core concepts and models.
Running time: Approximately 1 minute
Level: Beginner
Pre-requisites: Gaming Marketing Made Simple – Full Course

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