Description: This use case byte highlights key aspects of Chipotle’s partnership Bandai Namco’s Tekken 8 game title. The collaboration featured several activations targeting Tekken fans and players. The Tekken community’s reaction to Chipotle’s advertising presence is particularly instructive for all brands and marketers.
Learning objective: Re-affirm your knowledge of gaming marketing’s core concepts and models.
Running time: Approximately 3 minutes
Level: Beginner
Pre-requisites: Gaming Marketing Made Simple – Full Course
Get in touch with us
Copyright © 2023 by Gaming Marketing Institute