Gaming Marketing Vocabulary

Table of Contents

All forms of marketing require effective communication, both internally and externally.

Gaming marketing is no different.

Where understanding gaming marketing vocabulary is more than memorizing terms; it’s about employing language and concepts necessary to develop and execute effective gaming strategies.

That said, here’s the six-part vocabulary explainer series covering everything brands and marketers need to know!

What is a video game? Explainer #1

Terms covered:

  • Game system
  • Gameplay
  • Gaming

What is a video game? Explainer #2

Terms covered:

  • Game experience
  • Gaming moments and emotions
  • Game Feel

What is a video game? Explainer #3

Terms covered:

  • In-game experience
  • Around game experience
  • Away from game experience

What is gaming marketing? Explainer #4

Terms covered:

  • Gaming marketing
  • Endemic gaming marketing
  • Non-endemic gaming marketing

What is a gaming campaign? Explainer #5

Terms covered:

  • Gaming campaign
  • Gaming audience
  • Game experience touchpoint

What is the gaming community? Explainer #6

Terms covered:

  • Game community
  • Gaming behavior
  • Gaming community

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