All forms of marketing require effective communication, both internally and externally.
Gaming marketing is no different.
Where understanding gaming marketing vocabulary is more than memorizing terms; it’s about employing language and concepts necessary to develop and execute effective gaming strategies.
That said, here’s the complete vocabulary explainer series covering everything brands and marketers need to know!
What is a video game? Explainer #1
Terms covered:
- Game system
- Gameplay
- Gaming
What is a video game? Explainer #2
Terms covered:
- Game experience
- Gaming moments and emotions
- Game Feel
What is a video game? Explainer #3
Terms covered:
- In-game experience
- Around game experience
- Away from game experience
What is gaming marketing? Explainer #4
Terms covered:
- Gaming marketing
- Endemic gaming marketing
- Non-endemic gaming marketing
What is a gaming campaign? Explainer #5
Terms covered:
- Gaming campaign
- Gaming audience
- Game experience touchpoint
What is the gaming community? Explainer #6
Terms covered:
- Game community
- Gaming behavior
- Gaming community
What is the gaming lifestyle? Explainer #7
Terms covered:
- Gaming space
- Gaming lifestyle
- Lifestyle touchpoints
What is gaming media? Explainer #8
Terms covered:
- Gaming media
- In-game media
- Beyond game media
What is gaming strategy? Explainer #9
Terms covered:
- Gaming strategy
- Where to play
- How to win
What is gaming strategy? Explainer #10
Terms covered:
- Intended action
- Target audience
- Partnership selection
What is gaming strategy? Explainer #11
Terms covered:
- Gaming strategy
- Gaming media mix
- Gaming marketing mix
What are Esports? Explainer #12
Terms covered:
- Competitive video game
- Organized competition
- Professional gaming
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